Winnipeg, Manitoba September 6, 2011

To loud applause from speed focused and hungry snocross fans everywhere, BOSS Racing is pleased to announce the signing of Jimmy John’s Gourmet Sandwiches as the Title Sponsor of its high profile snocross team.  Jimmy John’s will lead a list of iconic companies supporting the team this season as it heads into a full schedule of competition including the AMSOIL Championship Snocross Series, Eagle River World Championship, Grand Prix De Valcourt and internationally acclaimed Winter X Games.

“Jimmy John’s is looking forward to its very first Pro Snocross sponsorship” said James North, president, Jimmy John’s. “We’re known for our freaky fast sandwich delivery and Derek Ellis, Corey Watkinson and Mathieu Morin are just as obsessed with speed”. Jimmy John’s Gourmet Sandwich Shops was founded in 1983 by 19-year-old Jimmy John Liautaud in a converted garage in Charleston, Ill.  Since its inception, the company has grown to over 1251 corporate and franchised locations in more than 40 states throughout the U.S.  Jimmy John’s success can be attributed to its entrepreneurial and hard-working franchisees and employees and its focus on serving only the freshest and highest-quality products with high-speed execution.

“As a team, we are very familiar with Jimmy John locations on our national route. Now we have the chance to share one of our time-saving secrets with our fans (and competitors)” remarked team owner, Garry Querel. We are privileged to join the stable of teams sponsored by Jimmy John’s and we look forward to introducing our fans to the world’s greatest gourmet sandwich!

To find a location close to you, visit www.jimmyjohns.com and see what the excitement is all about!